A collaborative food delivery mobile application designed to eliminate cart abandonment by enabling localized group ordering and shared delivery fees.
Food-Tech / Social Commerce
Lead UI/UX Designer
4 Weeks • 2026
Figma, Interactive Prototyping, Mobile Design Systems
Core Metric Performance
Thumo is a food ordering mobile app designed to remove the friction of steep delivery fees through social coordination. By introducing "Squad Orders," the platform allows colleagues and neighbors within the same vicinity (such as Lekki Phase 1 or Victoria Island) to pool orders from local spots and split delivery costs by up to 40%.
The primary UX challenge was taking a complex multi-user purchasing model—encompassing dynamic cost-splitting, order countdown timers, and payment gating—and packaging it into an intuitive, frictionless mobile interface designed entirely in Figma.
Critical bottlenecks identified during stakeholder and user discovery.
Steep delivery fees relative to low-ticket food items caused significant user drop-off at the final checkout screen.
Manually gathering group orders in messaging apps, calculating individual bills, and chasing bank transfers created severe user friction.
Communicating live squad statuses, multiple payment pathways, countdown timers, and savings calculations on a single mobile screen risked overwhelming the user.
Engineered solutions designed for density, accessibility, and high adoption.
Designed high-contrast "Squad Order" discovery cards and an active "Live Savings Tracker" that explicitly compares solo delivery fees against per-person squad shares to immediately validate financial ROI.
Designed an intuitive decision modal allowing hosts to choose how squads handle payment—selecting between "Pay Upfront + Wallet Refund" or "Pay at Close" to eliminate manual bill-splitting disputes.
Structured high-density bottom sheets and state screens with 1-tap "Share to WhatsApp" action cards, real-time member payment chips ("Paid" vs. "Ordering"), and an interactive timeline tracking order dispatch and delivery milestones.
Core Metric Performance
Visualized Squad Savings Engine & Discovery
Core Metric Performance
Frictionless Squad Split & Multi-Payment Pathways
Mapped parallel user journeys for Squad Creators and Squad Joiners to ensure joining an existing squad required fewer steps than placing a traditional solo order.
Constructed an atomic Figma design system with Auto Layout components, responsive bottom sheets, category pills, and dynamic theme tokens.
Designed structured UI states for complex conditions, including countdown timer expirations, early squad closures, and multi-method checkout screens (Wallet, Bank Transfer, Debit Card, USSD).
Built realistic mobile micro-interactions and transitions to stress-test touch targets, checkout velocity, and real-time delivery tracking screens.
Delivered a high-conversion checkout experience that saves users up to 40% on delivery logistics through pooled ordering.
Integrated direct-to-WhatsApp link sharing that embeds viral customer acquisition right into the checkout workflow.
Delivered a fully documented, componentized Figma design file with explicit variant states, ready for immediate engineering handoff.
Core Metric Performance
40% Lower Delivery Logistics & High-Conversion Squad Checkout
Core Metric Performance
Integrated Wallet Refund Model & 1-Tap Viral Acquisition
End-to-end interface execution: High-density interactive workflows, component states & responsiveness
HD • 60 FPSThumo’s collaborative food ordering and squad cost-splitting makes group delivery completely frictionless and addictive to use.